Cyber Security Blog

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2024 Cyber Security Trends: Are you prepared?

2024 is shaping up to be a pivotal year in the realm of Cyber Security, and as an experienced IT security leader, you’re right in the midst of it.

In our latest blog, we’re getting straight to the point and discussing four major trends that are truly shaking things up in our field. These aren’t just any trends; they’re the big players that can make a real difference in how you safeguard your company and stay ahead of the game.

We understand that you’re dealing with a lot and need information that’s to the point and useful. That’s precisely what we’re bringing to you: clear, actionable insights that seamlessly integrate into your world.

So, let’s delve into these trends together. Whether you’re looking to fine-tune your current strategies or explore new avenues, we’re here to support your expertise with fresh, pertinent insights that resonate with your day-to-day challenges and goals.

1. Next-Level Phishing Attacks 

Whilst you’re no stranger to phishing, in 2024, there’s a growing concern: AI-driven phishing attacks. It’s not just those suspicious emails asking for your bank details anymore. Attackers have upped their game by utilising AI like ChatGPT, to craft emails that could deceive even the most discerning eye. They’re creating messages that mimic the language of your team, your superiors, or even you.

And to make matters worse, they’ve introduced deepfakes into the mix.

Can you imagine receiving a video call or message that appears to be from your CEO, requesting sensitive information or urging you to click on a link? It looks and sounds entirely authentic, but it’s all a sophisticated fabrication – a deepfake.

What Could an AI-Driven Phishing Attack Look Like?

Picture a typical Tuesday at your company. Your team is engrossed in their daily tasks when the head of finance receives an email that seems to be from you. This isn’t your run-of-the-mill email, though. It includes a video message, discussing a sensitive financial decision. 

Your head of finance knows that video messages from leadership aren’t unusual in your organisation, so without a second thought, they click the link in the email to access the “important” document you’re discussing.

But here’s the twist: the video isn’t genuinely you. It’s a deepfake, an incredibly realistic fake video created using advanced AI technology. It emulates your voice, gestures, and everything else. And that document? It’s a gateway for attackers to infiltrate your systems.

This isn’t science fiction; it’s happening right now, and it’s a genuine headache for anyone in IT security. You’re not just combating viruses or malware anymore; you’re up against AI that’s playing psychological games. It’s about staying vigilant and ensuring your team does the same.

So, What Can You Do To Protect Your Organisation?

2. Soft Skills: The Key to Cyber Security Continued Success

In Cyber Security and IT today, it’s not just about technical know-how; you also need strong soft skills. Cyber threats are more complex, involving not just technical challenges but also social and cultural aspects. Your teams must excel in both tech skills and understanding the human side of Cyber Security.

For example, say you have decided to implement multi-factor authentication (MFA) across your organisation.

You’re aware that this change might not be an easy sell. People are used to their routines, and introducing something new, especially something that adds an extra step to their daily logins, can be met with resistance. This is where your leadership and the soft skills of your IT team come into play.

Instead of sending out a dry, technical email about the new MFA policy, you decide to take a different approach. You organise a series of engaging workshops where your team explains the rationale behind MFA in simple, everyday language. They use relatable examples, like a house with an extra lock, to illustrate how MFA adds another layer of security.

Your team also sets up demo stations where employees can try out MFA first hand, with IT staff on hand to guide them through the process and address any concerns. You encourage open dialogue, creating a space where employees feel comfortable asking questions and expressing their thoughts.

Throughout this process, you emphasise the bigger picture: Cyber Security is not just an IT responsibility—it’s a shared commitment to protect the company’s assets and each other’s digital identities. You make it clear that every employee plays a crucial role in keeping your brand protected.

How do you empower your Cyber Security team to excel with these soft skills?

3. Advancing Cyber Security: From IT Isolation to Boardroom Strategies

Number three on our list is the increasing influence of IT departments at the highest levels of corporate decision-making. Gartner, predicts a game-changing shift: by 2026, nearly 70 percent of corporate boards will have at least one member with Cyber Security expertise.

But, what does all this mean for you? This puts a spotlight on the role Cyber Security plays in today’s business world.  As an IT leader, you’re at the forefront of this transformation. Here’s how it could impact you and your role.

How Does This Affect IT Leaders?

As an security leader, you’re in a pivotal position, and this change isn’t just another trend to deal with. It’s a significant shift with real implications. Here’s how it could impact you:

How to Craft a Winning Business Case

If you’re unsure about how to craft an effective business case for Cyber Security, we’ve got you covered! We’ve created a blog that provides valuable insights in a step-by-step guide. This blog is especially useful for convincing financial decision-makers to allocate budget resources.

  • We present a clear, no-nonsense guide for IT security leaders like you to build a compelling business case for Cyber Security investments. 

  • Discover the importance of speaking the board’s language, providing concrete evidence, and aligning Cyber Security initiatives with the company’s objectives.

  • The guide covers essential steps, from forming a well-rounded team to crafting a persuasive pitch. It ensures that Cyber Security isn’t just seen as an expense but as a strategic move that supports the broader goals and sustainability of the business.

4. Embracing Cyber Resilience and Evolving Zero Trust: Your Digital Survival Guide

Lastly, let’s delve into two crucial concepts that are reshaping the world of Cyber Security in 2024: cyber resilience and the evolution of zero trust.

2024 brings a significant shift. Cyber Security is no longer about preventing every attack. Because let’s face it, even the best defences can’t stop everything

That’s where cyber resilience steps in—a game-changer. It’s about your ability to bounce back swiftly and smoothly after a breach, with minimal damage and downtime. This year, mastering cyber resilience is the strategic ace in your sleeve.

Cyber Resilience in Action: 

Imagine this scenario: Your organisation faces a cyber-attack, and despite your robust security measures, the attackers manage to breach your defences. This is where cyber resilience comes into play. It’s about having a well-practiced response plan that swings into action as soon as an incident occurs.

Now, let’s talk about zero trust. 

Remember the good old days when you trusted your neighbours, and you didn’t need to lock your front door? Those days are gone. In 2024, the rules have changed: trust nothing, and verify everything. 

Zero Trust in Action: Imagine zero trust as a thorough security check at every step within your organisation. It’s like having a series of checkpoints where every user, device, and network interaction must prove it’s safe and authorised, every time, no exceptions. This approach is about never assuming safety just because something is inside your organisation.

Here’s a guide on how to effectively implement these zero trust principles:

  • Multi-Factor Authentication (MFA): Require MFA for all access to your systems, even within your corporate network. This extra layer of security ensures that even if someone gains access to one set of credentials, they can’t easily move around.
  • Micro-Segmentation: Divide your network into smaller segments with specific access controls. This way, if an attacker breaches one segment, they can’t easily move to others, limiting potential damage.
  • Continuous Monitoring: Implement real-time monitoring using AI-powered solutions. This means constantly watching network activity for unusual behaviour, even among your remote workers and IoT devices.
  • Zero Trust for Third-Party Access: Extend zero trust principles to third-party vendors and partners who have access to your systems. Ensure they meet your security standards before granting access.

By adopting strategies such as cyber resilience and zero trust, you’re essentially boosting your organisation’s digital immune system. As your Cyber Security becomes more advanced, it not only becomes easier to repel attacks but also quicker to bounce back in the event of a security breach.

Ready to Strengthen Your Cyber Security? Get in Touch!

We’re here to help you fortify your Cyber Security efforts. If you’re looking to enhance your organisation’s digital defences and want expert guidance, feel free to reach out.

Contact us: 0121 663 0055 or email

Don’t leave your Cyber Security to chance. Let’s collaborate to safeguard your digital future.

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Whether you are a CISO, an IT Director or a business owner, Equilibrium has the
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About the author

Lucy Lawson is a Marketing Professional at Equilibrium Security, skilled in transforming complex Cyber Security challenges into clear, actionable advice. Her content is designed to guide your business in making informed Cyber Security decisions which follow best practice, ensuring your digital assets remain safe and secure.
Lucy Lawson
Marketing Assistant

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