Brand Monitoring & Protection
Expert-led brand monitoring to keep your business secure
Detect Brand Threats Early with External Monitoring
Cyber threats don’t just target your internal systems—they’re lurking in places you might not even check. Fake websites, phishing scams, and dark web activity all put your brand at risk. But because these threats emerge outside your perimeter, traditional security tools often miss them.
That’s where Brand Monitoring makes the difference. With continuous external monitoring, we detect early signs of an attack—allowing you to act before threats escalate. Using a powerful combination of automated tracking and expert human analysis, we uncover hidden risks, analyse them, and help you respond fast. Built by industry experts, our service is tailored to your specific risks, ensuring you get the most relevant and proactive protection.
According to statistics, 91% of consumers only buy from brands they trust.
Without a strong online reputation, would your customers find another brand to place their business?
Ready to achieve your security goals? We’re at your service.
Whether you are a CISO, an IT Director or a business owner, Equilibrium has the expertise to help you shape and deliver your security strategy.
Built by Experts, Powered by Human Insight
We monitor across the web, social media, and dark web to identify potential threats, early signs of attacks and exposures to your brand.
Leveraging a mix of automated tools & human expertise, we deliver thorough analysis to pinpoint brand exposures across various channels.
Receive instant alerts & detailed reports with recommendations, enabling informed decisions to protect your brand from online violations.
How Our Monitoring Service Works
Brand attacks can harm your reputation fast—but our Brand Monitoring and Protection service catches them early, before they escalate.
Brand protection isn’t just about spotting mentions online. It’s about identifying real threats.
That’s why we combine:
✔ Machine learning to scan across the internet
✔ Expert analysis to filter out false alarms and find real risks
Our security team tracks your brand across key channels, uncovering abuse and violations so you can take action before they impact your business.
- Focus Your Resources – We manage brand monitoring, freeing your team to focus on core operations.
- No Alert Overload – Get only accurate, expert-reviewed alerts via your chosen channel. We filter out false positives, so your team isn’t bombarded with unnecessary alerts and can focus on real threats.
- Take Control of the Unknown – Spot hidden threats early, like phishing attacks using your brand name, so you can stay ahead.
- Monitoring That Works for You – Choose what risks and channels to track, and we’ll tailor the service to fit. Unlike one-size-fits-all tools, our solution adapts to your needs and scales up or down as required.
Brand Monitoring Service Features
Domain spoofing
We monitor for fake or spoofed domains being used maliciously. New domains could signal a brand impersonation or phishing attack, allowing you to act fast.
Tracking Logo Usage
Identify where and how your logo is being used. Detect unauthorised usage to prevent early signs of counterfeits and scams.
Social media
We monitor platforms for fake profiles, unauthorised brand use, and negative sentiment that could harm your reputation.
Protect High-Profile Individuals
Keep executives and key personnel safe from targeted cyber threats with proactive monitoring and expert threat detection.
Confidential Document Protection
Monitor publicly accessible online sources to detect leaks of sensitive business information, helping to prevent unauthorised access and exposure.
IP Space Monitoring
Monitor IP addresses for newly opened services or ports, alerting you only to suspicious or high-risk activity. This ensures you stay informed about real threats without unnecessary noise.
Website defacement
Monitor for unauthorised website hacks such as inserting malicious code, posting offensive, provocative or harmful content, or even data deletion.
The deep and dark web
Track leaked credentials, data breaches, and illicit brand activity on the dark web. Identify fraud attempts that could threaten your company’s security.
Immediate Alerts
When we spot a serious threat, our experts review it first, so you only get alerts that matter—sent through the channel that works for you.
Why Choose Equilibrium to Protect Your Brand?
- Built by Experts: We saw a gap in the market for services that monitor for brand threats—so we built a service that works.
- Stay Protected, Everywhere: With our experts on your side, you’ll monitor beyond your network, catch threats early, and stop brand damage before it happens.
- Customised for You: No generic tools here. We focus on your critical channels and risks, tailoring everything to your needs.
The Process Explained
The first step is to define the scope of the Brand Monitoring & Protection service, which includes identifying the channels to be monitored (such as social media platforms, forums, or other websites), the types of threats to be monitored (such as impersonation, phishing, or reputation attacks), and the frequency of monitoring.
The next step is to collect data from the identified channels using various monitoring tools and techniques, such as web crawlers, social media APIs, or search engines. This data can include mentions of your brand, keywords related to your industry or products, and potential indicators of compromise.
Once the data is collected, it needs to be analysed to identify potential threats and risks to your brand. This involves using various analytical techniques, such as sentiment analysis, natural language processing, & machine learning algorithms, to identify patterns and anomalies in the data that may indicate a threat.
If a potential brand threat is identified, our Cyber Security experts will investigate it further to determine its severity and impact. This may involve gathering additional data, analysing the threat’s origin and motivation, & assessing the risk of the threat.
If a threat is confirmed, we will make recommendations for next steps and develop a mitigation strategy to help address it. This includes providing guidance on how to respond effectively and follow best practices to minimise risk. Our goal is to equip you with the right recommendations to protect your brand and maintain trust.
We continuously monitor your brand and reputation for potential threats and adjust the monitoring and protection strategies as necessary. This ensures that our service remains effective and up-to-date.
Why Is Brand Monitoring Important?
Your brand takes years to build but can be ruined in moments. Cybercriminals create fake websites, phishing emails, and impersonate businesses to scam customers—all outside your network, beyond your usual security tools. Without brand monitoring, you won’t see the damage until it’s too late.
Scammers rely on trust. They make lookalike sites and emails that trick your customers into handing over passwords, payments, or sensitive data—thinking it’s you. When that happens, your reputation suffers, and trust is hard to rebuild. Brand monitoring helps you catch and stop these threats before they undo everything you’ve built.
- Your brand is your biggest & most valuable asset.
- A brand attack can damage your reputation & erode customer trust, leading to long-term brand harm.
- Reduce the risk of financial loss, & legal liability.
- Damaging your brand image can decrease competitive advantage in the marketplace.
The Benefits of Brand Monitoring
Improved customer trust
Improve customer confidence in your brand. This can lead to increased loyalty & a stronger competitive position in the market.
Early brand attack detection
Identify attacks such as phishing, domain squatting, impersonation & trademark infringement before your customers fall victim.
Proactive risk management
Reduce your overall risk exposure, by taking early action to mitigate the impact of brand abuse before it causes harm.
Compliance & legal protection
Ensure compliance with relevant laws & regulations related to brand protection, such as trademark and copyright laws.
Get Your Custom Brand Monitoring Quote Today
Our pricing is based on your specific needs, not a generic package. First, we’ll assess any existing brand exposures online. Then, we’ll discuss your biggest concerns, the risks that matter most, and the channels you want to monitor.
With this information, we’ll build a monitoring plan that directly addresses your brand’s vulnerabilities—at a price that makes sense for you.
- Monitor for security brand exposures across multiple channels.
- Real-time alerts and reporting to enable swift action.
- Open-Source Intelligence (OSINT) techniques to locate & analyse public data sources.
Frequently Asked Questions
Brand protection services are needed in addition to traditional perimeter security measures because they address a different set of security risks and threats.
Traditional perimeter security measures, such as firewalls, intrusion detection and prevention systems, and antivirus software, are designed to protect your infrastructure from external threats by blocking unauthorised access and preventing malware from entering the network.
However, brand-related threats, such as brand impersonation, domain squatting, counterfeiting, and trademark infringement, occur outside of your network perimeter and can be more difficult to detect and mitigate.
By combining both traditional perimeter security measures and brand protection services, you can create a comprehensive security posture that addresses a wide range of security risks and threats, both inside and outside the network perimeter.
Many still consider ‘brand protection’ as a marketing rather than security function. But today, it’s essential to protect your brand across many business areas, particularly Cyber Security and risk management.
The aim for security teams, is to identify malicious and unwarranted use of your brand’s intellectual property. They need broad visibility across the public attack surface to identify and prevent brand impersonators.
Marketing teams focus on brand mentions on social media, as well as comments on review sites and public forums. Brand monitoring provides marketers an understanding of how they are seen online, enabling them to communicate directly with their target audience, address any criticism, and discover ways to enhance their online image.
Some of the common types of brand violations and attacks include:
- Domain infringement – where cyber-criminals register domain names that are similar to legitimate brands in order to trick customers into visiting fraudulent websites.
Social media impersonation – where cyber-criminals create fake social media profiles that mimic legitimate brands in order to scam customers or damage the brand’s reputation.
Counterfeiting – criminals create and distribute counterfeit goods that infringe on a brand’s trademark, causing reputational and financial damage.
Malware attacks – hackers use malware to compromise a brand’s website or other digital assets, steal sensitive information, or launch further attacks.
Brandjacking – where cybercriminals hijack a brand’s social media accounts or other online properties in order to spread false information or promote their own products.
Supply chain attacks – where cybercriminals target a brand’s suppliers or vendors in order to gain access to their systems and steal sensitive information.
Brand threats can have significant impacts on a company’s bottom line, reputation, and ability to conduct business.
It can also lead to:
Reputational damage – Brand violations and attacks can negatively impact a company’s reputation and erode customer trust.
Financial loss – Brand attacks can lead to financial loss through lost sales, legal fees, and damage control costs.
Legal liabilities – If a company fails to protect its brand from cyber security threats, it may face legal liabilities and regulatory fines.
Customer loss – Brand violations can lead to the loss of existing customers and make it harder to acquire new customers.
Business disruption – A brand attack can disrupt a company’s operations, leading to business downtime and lost productivity.
Intellectual property theft – Cyber criminals can steal a company’s intellectual property, such as trademarks and patents, which can impact the company’s competitive advantage.
Cyber Security managers are responsible for protecting an organisation’s digital assets, including its systems, networks, and data.
However, brand-related attacks often take place outside of an your security perimeter, making them difficult to detect and prevent using traditional Cyber Security measures.
Brand protection services can help to fill this gap by monitoring the internet for brand-related threats and providing early warning of potential attacks.